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Guest Article: “The Secret Weapon Every Savvy Exhibitor Should Use,” by Susan...
The Secret Weapon Every Savvy Exhibitor Should Use by Susan Friedmann It’s time for a visualization exercise. Are you ready? Picture this: You’re standing, with your booth staff, in your exhibit at a...
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Asking for Referrals–Don’t be Mislead by Misguided Trainers
Take a look at some of the current literature and training on referrals and you’re bound to walk away confused and frustrated. One trainer tells you not to ask for referrals because it signals to your...
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A Lost Cell Phone=New Business
How often have we all heard that service sells? We’ve been preached that old truism so often we take it for granted; we lose the real impact of what outstanding service really has-not to mention what...
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Run Don’t Walk
Today’s the day! Can’t say much till Noon Pacific Standard Time–but it is worth the wait. Noon today PST, the doors open – on an offer that has the potential to save you thousands of dollars, increase...
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Survey Results: What Do Prospects Respond To?
How many individual and business customers respond to cold calls? How many respond to direct mail? Do your prospects read and respond to unsolicited email ads? Over the past several weeks McCord...
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Boost Your Sales series: “Laying the Foundation for Referrals,” by Ian Brodie
It’s Referrals and Word of Mouth week at the Boost Your Sales blog series. We start off with Ian Brodie’s advice on how to prepare your clients to give quality referrals Tuesday it’s Bill Cates with...
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Boost Your Sales series: “Marketing Is What You Do When Your Product Is No...
It’s Referrals and Word of Mouth week at the Boost Your Sales blog series. Although we have several doctors contributing to the Boost Your Sales series, Dr Martin Russell is our only medical doctor...
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Boost Your Sales series: “Your Connections Are Your Key to Sales Success,” by...
Show Your Support for the People of Iran My friend Jonthan Farrington was contacted by one of his friends who asked him to add a widget to his blog in support of democracy and free elections in Iran....
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Is Confusing Word of Mouth Marketing with Referral Marketing Costing You...
Log on to almost any site that has a large and varied library of sales articles or head over to Amazon and scan the books that come up from a keyword search of “referrals” and you’ll find one of the...
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How to Make Word of Mouth Marketing Really Work
Last week while I was teaching a group of CPA’s in Newark how to work with their clients to generate a large number of direct introductions to high quality prospects, one participant mentioned that he...
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